RUCL Institutional Repository

Browsing by Subject "Service Marketing"

Browsing by Subject "Service Marketing"

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  • Service Marketing in Bangladesh- A Case Study of Bangladesh Railway 
    Kabir, Mahmudul (University of Rajshahi, 2015)
    The present study is descriptive in nature. It attempts to explore the condition of Service Marketing in Bangladesh Railway sector depending on the mixes of Marketing. The study has been designed to find out the condition ...
  • Service Marketing in Bangladesh: A Study of Cadet Colleges 
    Azim, Abul Khair Mohammad Iqbal (University of Rajshahi, 2015)
    The Present study attempts an empirical investigation to explore the impact of service marketing in Cadet Colleges of Bangladesh basing on SURVQUAL model and Gaps model. Service quality is an important dimension in service ...

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