Browsing Institute of Bangladesh Studies (IBS) by Author "Reza, Md. Salim"

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Brand Equity and Customer Brand Choice: A Study on Mobile Operator Services in Northern Region of Bangladesh

Uddin, Md. Jamal (University of Rajshahi, 2016)

The area of brand equity has received considerable attention during the last few years. Brands with the greatest equity are the most profitable because their customers are generally more loyal and willing to pay higher ...
Job Satisfaction and Security Intention Factors: A Study on Public and Private Commercial Banks

Firoz, A. K. M. (University of Rajshahi, 2018)

Job satisfaction, a psychological feeling of pleasure and happiness, is gained from doing one’s job covering actions for the fulfillment of the need, desire, demand and expectation. Job security intention, a psychological ...
Service Marketing in Bangladesh: A Study of Cadet Colleges

Azim, Abul Khair Mohammad Iqbal (University of Rajshahi, 2015)

The Present study attempts an empirical investigation to explore the impact of service marketing in Cadet Colleges of Bangladesh basing on SURVQUAL model and Gaps model. Service quality is an important dimension in service ...
Tourism Marketing in Bangladesh: Issues, Strategies and Challenges

Hamid, Md. Abdul (University of Rajshahi, Rajshahi, 2020)

The tourism sector of Bangladesh is perceived as very potential from the very beginning. The policymakers, concerned authorities, and other active stakeholders frequently express such opinions on different occasions. But ...

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