Browsing Department of Marketing by Author "Amanullah, Md."

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The Effect of Cues on Consumers' Cognitive-Inference in Perspective of Beautification Items in Bangladesh

Parvin, Most. Nargis (University of Rajshahi, 2013)

"Consumers' cognitive inference" is an increasingly important topic in today's consumer behavior research. The consumers' cognitive inference is related to the extent of consumers' information search. The attitude has ...
Socio Economic Impact of Leather Industry in Bangladesh: An Empirical Study

Khan, Wahiduzzaman (University of Rajshahi, 2016)

The leather industry is one of the most prospective industries in Bangladesh. This sector occupies an important position in relation to the other manufacturing sectors in terms of gross output, high value addition, employment ...
Sustainable Development of Ecotourism in Bangladesh

Ahmed, Feroz (University of Rajshahi, 2011)

This study was designed to identify the benefit of local people with the development of ecotourism in Bangladesh. To fulfill the above stated objective this study has been intended to identify the socio-economic status of ...

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