Abstract:
Micro, small and medium enterprises (MSMEs) play a significant role in the
development of the country. MSME is the backbone of a nation like Bangladesh. The
importance of MSMEs is evidenced by their high presence in the economic structure
of the country. If MSME sectors of a country are strong, it will help to contribute in
the economy and gross domestic product by reducing the level of unemployment,
reducing in poverty levels and promotion of entrepreneurship activity. For this reason,
MSMEs are getting the highest priority from the policy maker due to their already
proven multidimensional contribution to the socio economic of a country. The aim of
the study is find out the success factors of MSME sectors in Bangladesh. The study
examined eight factors that influence the MSMEs. These factors are Entrepreneurial
Competency and Financial Resource Management, Government Support, Adoption of
New Technology, Favorable External Environment, Marketing Capability, Managerial
Capacities, Standardization of Products and Services and Business Plan. The
theoretical framework has been drawn out and questionnaire was designed based on
the factors chosen. Eight hypotheses were developed to find out factors that are
affecting business success of MSMEs in Bangladesh. The research has used
convenience sampling. The research has conducted 400 MSME entrepreneurs and
received 360 questionnaires out of 400. The entire hypotheses were tested with SPSS
and five factors were accepted. The regression analysis result shown that the most
significant factors affecting business success of MSMEs in Bangladesh were
Favorable External Environment, Entrepreneurial Competency and Financial
Resource Management, Marketing Capability, Government Support and Standardized
Products and Services.----
Description:
This Thesis is Submitted to the Department of Marketing , University of Rajshahi, Rajshahi, Bangladesh for The Degree of Master of Philosophy (MPhil)
