Browsing Department of Marketing by Author "Mondal, A. K. M. Golam Rabbani"

Now showing items 1-3 of 3

The Effect of Cues on Consumers' Cognitive-Inference in Perspective of Beautification Items in Bangladesh

Parvin, Most. Nargis (University of Rajshahi, 2013)

"Consumers' cognitive inference" is an increasingly important topic in today's consumer behavior research. The consumers' cognitive inference is related to the extent of consumers' information search. The attitude has ...
Promoting Factors of SMEs in Bangladesh: A Comprehensive Study

Rashid, Md. Abdur (University of Rajshahi, 2021)

The specific objectives of this study are to investigate the effect of the promoting factors on the success of SMEs in Bangladesh and to identify the moderating effect of entrepreneur's skills between relationship of the ...
Success factors of Micro, small and medium Enterprises: A study on Bangladesh

Bala, Tapas (University of Rajshahi, Rajshahi, 2020)

Micro, small and medium enterprises (MSMEs) play a significant role in the development of the country. MSME is the backbone of a nation like Bangladesh. The importance of MSMEs is evidenced by their high presence in the ...

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